Our Story

After entrepreneur Monica Molenaar had her ovaries removed and went into menopause overnight at age 40, she went looking for solutions and found zero relief.
After fashion magazine editor Anne Fulenwider lost her mom suddenly to a heart attack, she realized that women aren’t getting effective healthcare—and need help from the inside, out.
The two friends knew there must be a better way. They set out to solve menopause and perimenopause for themselves and everyone they knew. After months of research, they heard Dr. Sharon Malone talking about hot flashes, estrogen & menopause on her friend Michelle Obama’s podcast, and they knew they’d found their answer.

Our Founding Team
Learn more about the women behind Alloy and why we each believe in a personalized approach to help women over 40 feel like their best selves
Our Promise
We approach women’s health and wellness with radical honesty. We believe that evidence-based medicine, science-backed solutions, and medical expertise are the best way to get women what they need to feel good now.



